RCW is a boutique public relations agency that exposes fashion and lifestyle brands to the world. RCW brings our clients and their products and services to editors, retailers, consumers and the press. Collaboration with in-house contacts from east to west coast allows RCW to provide additional services that give our clients solid market exposure. RCW’s goal is to increase brand perception and profitability. Whether you need a personal publicist, showroom services, help launching a business, brand or service, or simply planning an event, RCW is here to connect brand and audiences to all things Red Carpet Worthy.
It is very rare to find an individual who encompasses a mind for business opportunity and the gift of artistic innovation. Casandra Marie Walker, President and Founder of RCW Media Group, is just this kind of person. Having mastered the art of Public Relations and strategic new business development in key markets such as New York, Los Angeles and Houston’s entertainment industry, she brings a national perspective to what is trending in all lifestyle brands.
Passionate and result driven, Casandra’s acumen for new business development, branding, event planning, public relations, networking and fashion led her to cultivate a national network numbering over 2000 key connections with industry influencers, stylists, celebrities and top tier media relationships. An innovative strategist, while serving as Business Development Director to designer David Hall Hodges in New York she was able to increase brand recognition and market share by 80% through strategic A-List celebrity product placement and market driven business plans.
As a previous owner of a nationally recognized luxury fashion boutique and frequent on air style consultant, Casandra is experienced in discovering new brands and making them accessible. Her innate creativity and targeted product placement led to a diverse range of stylist clients from E! Entertainment, Friends, American Idol (UK), Port Charles and General Hospital.
Casandra’s inexhaustible energy extends to Charity fundraising and previous positions on the Board of Directors at The Art Institute, the Fashion Group International and the Galleria Chamber of Commerce. But it is her love of LA’s entertainment industry that has led to her most ambitious and successful undertaking to date, the launch of RCW Media Group. Whether it’s re-positioning a luxury brand, launching a new product, finding sponsors, creating marketing campaigns or providing PR services Casandra’s innovative and effective messaging is always beyond extraordinary. Representing all things Red Carpet Worthy is not just a passion, it’s a lifestyle.
Originally from the east coast, RCW’s newest Account Manager combines her extensive experience in Marketing, Events Planning and Public Relations with her Bachelor’s of Science degree in Marketing. Active at her university, Heather served as Zeta Tau Alpha’s President and Vice President. With her leadership skills, she successfully managed the chapter’s Executive Board and 65 members. Professionally, she has proven to be successful with corporate branding, social media management, and implementing effective marketing campaigns. Her love for events planning and natural talent of building relationships has encouraged her to pursue her career in Public Relations. Since taking the jump to follow her dreams here in Los Angeles, she has worked with entertainment personalities and mastered working red carpet events. Outside of RCW, Heather is a certified Zumba Instructor who enjoys dancing and keeping an active lifestyle. Heather’s high energy, creativity and drive is an excellent addition to our RCW team!
Shelby is one of our fabulous RCW interns! She is going to be finishing up her senior at California State University Northridge majoring in Media Management. Originally from Sacramento, California, she moved to Los Angeles for college and has since decided to stay rooted in LA after falling in love with the city. Shelby is a great asset to our team with her graphic design and marketing skills she acquired while being the Public Relations Chair for Joint Advocates on Disordered Eating, a peer mentor group at her University, and while holding positions in her sorority, Alpha Xi Delta. When she is not working with us at RCW, you can usually find Shelby at Kidzone, where she works part time as a Manager. Shelby loves hanging out with her English Bulldog, Hulk, and is a huge fan of baseball. She is ready for a “Red Carpet Worthy” summer with us!
Market Research Intern
Vanessa is a recent graduate of California State University, Northridge (CSUN) where she received her Bachelors of Science Degree in Marketing. During her studies, she had the opportunity to work with well-known brands, which includes Fox Deportes and Golden Boy Boxing Promotions. She assisted with their market research and promotional campaigns by creating a situation analysis for Fox Deportes to evaluate the current situation, which included distribution, promotional, pricing, and placement strategies of Golden Boy. As a getaway from the stresses of school work, she joined CSUN’s Salsa Libre club in 2010. From 2011-2012, she stood as acting Vice President and Treasurer of the Salsa Libre club, which is the same year that the club won first place at the College Salsa Congress. When Vanessa is not working with us at RCW, you can find her at Bank of America as a teller.
On her spare time, Vanessa finds herself doing many different activities to keep her busy. She enjoys going out dancing with her friends whether is it salsa or hip-hop dancing. Although she has lived in Los Angeles all her life, she still likes to explore the beauty city and enjoy the amazing sights and attractions it has to offer. Vanessa is ready and excited for a “Red Carpet Worthy” summer with us!
Social Media/Marketing Intern
Macaul just finished her first year at the University of Southern California where she studies public relations as a major and minors in International Relations. Macaul has a passion for writing which is why this year she became a news writer for USC’s daily newspaper. Macaul also loves to socialize which is why PR is the perfect field for her! In her spare time Macaul enjoys shameless celebrity gossip, watching too much netflix, and spending quality time with her family and friends. Her other hobbies include baking, photography, and travel. We are excited to have Macaul on board the RCW team and she is ready for a “Red Carpet Ready” summer with us!
Social Media/Marketing Intern
Hailing from the Great White North “Canada”, Tiffany is a new addition to the RCW team. She is currently a marketing and social media intern. Tiffany is a senior studying both honors biochemistry and honors economics at Queen’s University in Kingston, Ontario. Her extra-curricular activities include participating in business consulting conferences such as DECA, organizing fashion shows for charitable events and volunteering at her college mental health support group. On her spare time, Tiffany loves to browse through social media sites and blogs, watch Youtube videos with a cup of hot chocolate and occasionally watch the daily news. Tiffany’s experience includes being a communication intern in Tokyo with Manulife Japan, a subdivision of a major Canadian insurance firm-Manulife. It was during her internship where she discovered her passion social media marketing. She is excited to share her experiences and is ready for a “Red Carpet Worthy” summer with us!