RCW is a boutique public relations agency that exposes fashion and lifestyle brands to the world. RCW brings our clients and their products and services to editors, retailers, consumers and the press. Collaboration with in-house contacts from east to west coast allows RCW to provide additional services that give our clients solid market exposure. RCW’s goal is to increase brand perception and profitability. Whether you need a personal publicist, showroom services, help launching a business, brand or service, or simply planning an event, RCW is here to connect brand and audiences to all things Red Carpet Worthy.
It is very rare to find an individual who encompasses a mind for business opportunity and the gift of artistic innovation. Casandra Marie Walker, President and Founder of RCW Media Group, is just this kind of person. Having mastered the art of Public Relations and strategic new business development in key markets such as New York, Los Angeles and Houston’s entertainment industry, she brings a national perspective to what is trending in all lifestyle brands.
Passionate and result driven, Casandra’s acumen for new business development, branding, event planning, public relations, networking and fashion led her to cultivate a national network numbering over 2000 key connections with industry influencers, stylists, celebrities and top tier media relationships. An innovative strategist, while serving as Business Development Director to designer David Hall Hodges in New York she was able to increase brand recognition and market share by 80% through strategic A-List celebrity product placement and market driven business plans.
As a previous owner of a nationally recognized luxury fashion boutique and frequent on air style consultant, Casandra is experienced in discovering new brands and making them accessible. Her innate creativity and targeted product placement led to a diverse range of stylist clients from E! Entertainment, Friends, American Idol (UK), Port Charles and General Hospital.
Casandra’s inexhaustible energy extends to Charity fundraising and previous positions on the Board of Directors at The Art Institute, the Fashion Group International and the Galleria Chamber of Commerce. But it is her love of LA’s entertainment industry that has led to her most ambitious and successful undertaking to date, the launch of RCW Media Group. Whether it’s re-positioning a luxury brand, launching a new product, finding sponsors, creating marketing campaigns or providing PR services Casandra’s innovative and effective messaging is always beyond extraordinary. Representing all things Red Carpet Worthy is not just a passion, it’s a lifestyle.
Maureen Lynch specializes in luxury and lifestyle pr in the fields of fashion, hospitality, design and events and serves as the managing director of RCW Media Group. Maureen has spearheaded star-studded events for clients like Puma, Africa Rising Event in London with Christina Aguilera and Seal and consistently generated strategic publicity for high profile clients brands as well as the launch of several new start up brands.
It was at 5W Public Relations in the fashion/lifestyle division that Maureen learned the ins and outs of fashion and retail, handling the firm’s largest retail clients and several online retail start-ups where she was able to increase sales and revenue upon launching. Maureen was the first publicist to be able to get Avenue – United Retail Group’s plus size clothing stores -on national TV. Her out of the box, creative pitch was irresistible to producers from E! News, Fox News, The Morning Show with Mike and Juliet, etc. For Edressme dot com, she consistently kept the company in front of its target customers by tripling press coverage in entertainment weekly magazines, fashion magazines, TV segments, etc. She produced seasonal fashion market events and the runway fashion show at the Mercedes Benz Fashion Week in Miami for Ashley Paige for GGW Apparel. At 5WPR, Maureen was also instrumental in leading the brand awareness and development of accounts such as plastic surgeon, Dr. David Watts and his new skincare line, Complexions by Dr. Watts and the resurgence of The Star Room club in the Hamptons through weekly events and constant entertainment coverage and event support.
Maureen previously worked as a senior publicist for Nancy J. Friedman Public Relations, specializing in glam hotels and travel, including The Bowery Hotel – NYC, the launch of the Jane hotel – NYC, The Gansevoort Hotel/Residences launch in Toronto, JW Marriott Desert Springs, and many more. Originally from Los Angeles, California, Maureen sold her car and bought a one-way ticket to NYC over 10 years ago to pursue her career in public relations and her dream of living in NYC. Maureen holds a B.A. in Communications from the University of Arizona and enjoys traveling and spending time with friends and family and her golden retriever, Skylar in her spare time.
As a Marketing Director and Brand Manager, specializing in Strategic Brand Activation Development and Event Marketing, Adaora Ugokwe brings an International perspective to her position as Marketing Director to RCW Media Group.
Based in NY, Adaora carries forward a wealth of experience in designing compelling marketing programs and effective Brand Management strategies. Notably in her work as International Brand Manager for Nestle Waters and The Coca-Cola Company, she was skilled at identifying new partner/sponsorship opportunities and worked to develop activation strategies and tactics. Adaora’s niche and expertise is driven by her ability to answer to Brand needs with “Big Idea” conceptualization while giving keen attention to Event Management.
Understanding from the event management level “what makes the consumer tick” and translating that into highly effective Brand Development strategies is her forte. Whether it is identifying sponsorships through varied entertainment outlets or developing lifestyle and multicultural marketing programs through high profile partnerships, Adaora’s focus is driven by leveraging partnerships for maximum results. In her position as Regional Marketing Manager for New York based GLACEAU/Coca Cola North America, Adaora and her team were instrumental in launching Vitamin Water Zero, gaining national recognition for achieving #1 in the New York market.
A passionate adventurer and fearless traveler, Adaora is always looking for a new journey and the next destination in professional achievement. RCW Media Group is the perfect environment to leverage her considerable marketing knowledge to the luxury lifestyle, fashion and entertainment industry in LA.
As RCW’s Account Manager Kate combines her extensive retail and design background with a B.S. in Fashion Marketing and Psychology. Her unique educational perspective allows her to truly understand the consumer, bringing forth a wealth of knowledge in connecting brands and their audience. Not only is Kate apt at understanding the consumer, but her previous experience in jewelry design allows her to understand the designers and brands point of view like few PR professionals can. It is because of this and her excellent communication skills that makes her an extremely well rounded individual, perfect for various projects thrown her way.
Junior Account Manager
As the Junior Account Manager, Amanda strives to provide and deliver the highest levels of service and satisfaction to clients while maintaining relations through collaboration with both in house and outer resources. In addition to her self-motivated attitude, Amanda also expresses a keen passion for the fashion industry and has an eye for up and coming trends. With a double degree in English and Literary Journalism from UC Irvine, Amanda possesses a seasoned set of writing and editorial capabilities, while her past experiences give her a fluidity in all social media outlets and an understanding in strategic marketing and creative tactic. As a firm believer in working hard and staying humble, Amanda serves RCW as an inner communicative and organizational source.