About Us

RCW Media Group is a full service PR haus providing branding, marketing, PR and event services to fashion, beauty, technology and lifestyle brands. RCW brings our clients and their products & services to editors, retailers, consumers and influencers. Our international collaborations allow RCW to provide exclusive opportunities to our clients in various markets. The work we do for our clients ultimately increases their  brand perception and bottom line profitability, which we call a success.

RCW Media Group is a very unique PR haus & we pride ourself on getting results. Whether you are a seasoned brand looking to launch a new product or a small business needing social media management, RCW Media Group is here to connect your brand to all things Red Carpet Worthy.



Casandra Walker – CEO

It is very rare to find an individual who encompasses a mind for business opportunity and the gift of artistic innovation. Casandra Marie Walker, President and Founder of RCW Media Group, is just this kind of person. Having mastered the art of Public Relations and strategic new business development in key markets such as New York, Los Angeles and Houston’s entertainment industry, she brings a national perspective to what is trending in all lifestyle brands.

Passionate and result driven, Casandra’s acumen for new business development, branding, event planning, public relations, networking and fashion led her to cultivate a national network numbering over 2000 key connections with industry influencers, stylists, celebrities and top tier media relationships. An innovative strategist, while serving as Business Development Director to designer David Hall Hodges in New York she was able to increase brand recognition and market share by 80% through strategic A-List celebrity product placement and market driven business plans.

As a previous owner of a nationally recognized luxury fashion boutique and frequent on air style consultant, Casandra is experienced in discovering new brands and making them accessible. Her innate creativity and targeted product placement led to a diverse range of stylist clients from E! Entertainment, Friends, American Idol (UK), Port Charles and General Hospital.

Casandra’s inexhaustible energy extends to Charity fundraising and previous positions on the Board of Directors at The Art Institute, Fashion Group International member and Calabasas Chamber of Commerce member. But it is her love of LA’s entertainment industry that has led to her most ambitious and successful undertaking to date, the launch of RCW Media Group. Whether it’s re-positioning a luxury brand, launching a new product, finding sponsors, creating marketing campaigns, event management or providing PR services Casandra’s innovative and effective messaging is always beyond extraordinary. Representing all things Red Carpet Worthy is not just a passion, it’s a lifestyle.



Brandy Curry-Smith – VP of Brand Partnerships

Brandy joins the RCW team with high-energy and passion for marketing and branding your products. As the VP of Branding she works to cultivate clients’ brand image through an intelligent and creative lens. Prior to joining us, she worked in Entertainment, Fashion, Education, and Fashion Branding.

Originally from Los Angeles, Brandy has traveled the world seeking the best pair of shoes and handbag and representing RCW Clientele; as she attends Paris Fashion Week bi-annually. Brandy worked for Jerry Leigh, and RVL representing Target through their “Big-Brand Launch” for ready to wear labels such as Isaac Mizrahi, Cynthia Rowley, and Xhilaration™. She’s attended the Dubai and MEIFF Film Festivals representing celebrity-branded and celebrity-endorsed lines. She holds a certification in Digital Media from USC School of Cinematic Arts.

Through her radiance at RCW, Brandy develops strategic partnerships, media relations, entertainment marketing, influencer-engagements, and digital branding. Brandy brings to RCW a beautiful sense of humor and strong-ambition. She is thrilled to be part of an elite establishment that represents all things Red Carpet Worthy.



Joshua Pinkay – Account Manager

Joshua is originally from New Orleans and made the transition to Los Angeles in 2010 to pursue a career in the fashion industry.  He completed his studies in Fashion Marketing and Management from the Art Institute of CA – Hollywood and used his degree to manage a footwear startup for a Japanese holding company.  His professional background ranges from apparel & footwear brand management, fashion show production, trade show operations, and content writing.  He also contributes as a correspondent & editor for various media outlets throughout Los Angeles, including SoCal Magazine.  Joshua uses his media & marketing skills to create quality subject matter that is most certainly “red carpet worthy”.



Becky Ajuonuma – Junior Publicist + Market Research Coordinator

Becky assists the RCW team with all aspects of client accounts including branding, line sheet & product development, showroom presentations, product placement, presentations, press releases and other documents.

Prior to joining us, she worked and gained communications experience in the Finance, Fashion, Event planning, and Community non-profit sectors. She has done everything from Social Media content management and research to Marketing consultancy, Public affairs outreach, and Client relations. Originally from Lagos, Nigeria, she ventured to the States for college and earned her bachelor’s degree (Honors) from Calvin College (Grand Rapids, MI.) where she majored in Organizational communications.

Becky brings an abundance of energy, dedication, and passion into she does and a combination of her personality and experiences allow her to be a creative communicator. As a driven public relations and social media enthusiast who aims to bring a strategic, positive, and detail-oriented mindset, Becky sees no better place to further her career in communications than at an establishment that represents all things Red Carpet Worthy.


Kelley Fries – Event Director

Kelley Fries turns event planning into a fun and innovative process. She is known to create extraordinary celebrations by combining her love of food and wine. Kelley started her career in the entertainment industry after she completed her studies in Film from the University of California, Santa Barbara. Kelley’s professional background lies in her true passion for Public Relations where she organized many Red Carpet events, Film Premieres, Film Festivals, Event Marketing and PR campaigns. She has an exquisite eye for detail. She believes in stopping to smell the roses and enjoys a good meeting over a sugar free vanilla latte or glass of red wine.


Rachel Raasch – Brand Manager


Benita S. Samuels – Marketing Manager

Benita has focused on brand marketing for the majority of her career and brings a unique perspective to her role, having held strategic positions on both the agency and client sides of business. Benita’s experience spans brand marketing and awareness campaigns, social activation and experiential integrated promotions.  Benita has worked on brands including  Marriott Rewards, S.Pellegrino, The British Broadcasting Company and PolyGram Records and with celebrities including Mark Walberg, Cindy Crawford, and U2.


Jennifer East – Graphic Design/Creative Director

Ms. East is a seasoned professional who works quickly, has a strong work ethic and stays current with trends. Experienced with graphic design, (in all aspects), the entertainment industry (talent representative and actor), writing, photographer and on-set art direction. She knows, understands, and always strives for high quality and attention to detail with any project. She has held the position of Creative Director for various companies such as Bellevue College and both American Gentleman and ACT Magazine. She was a creative (graphic design, animation and illustration support) for United Space Alliance (USA) for the Aries IX Rocket and Space Shuttle program, and has worked with a multitude of clients over the past 20 years. She lived and worked in Los Angeles, CA, both in front of and behind the camera, on every back lot from Universal to Sony.  She is a noted visionary and proficient in conceptual design, full scale design, graphic design, illustration, photography (including photo editing), web design and social media promotions. She is passionate about being current with technology, learning about nutrition, living a healthy lifestyle and helping others live the best life they can. She knows what it means to be a team player and knows that no job is too small for 100% effort.


Genaro Magaña – Graphic Design/Photography/Video

 Genaro Magaña is a talented Creative Artist with a skill-set in Graphic Design and a Bachelor’s degree in Digital Film and Video Production. Through the use of Adobe Creative Suite programs and social media, he generates quality and engaging content for digital marketing and branding.

Currently, he produces key visual content with an in-depth knowledge of millennials by facilitating relationships with LA’s top social media influencers. He specializes in photography, filmmaking, graphic design, brand identity, web design, motion graphics and social media marketing. He is a team player, dependable, manages time and pays close attention to detail.