RCW Media Group is a full service PR haus providing branding, marketing, PR and event services to fashion, beauty, technology and lifestyle brands. RCW brings our clients and their products & services to editors, retailers, consumers and influencers. Our international collaborations allow RCW to provide exclusive opportunities to our clients in various markets. The work we do for our clients ultimately increases their brand perception and bottom line profitability, which we call a success.
RCW Media Group is a very unique PR haus & we pride ourself on getting results. Whether you are a seasoned brand looking to launch a new product or a small business needing social media management, RCW Media Group is here to connect your brand to all things Red Carpet Worthy.
Casandra Walker – CEO
It is very rare to find an individual who encompasses a mind for business opportunity and the gift of artistic innovation. Casandra Marie Walker, President and Founder of RCW Media Group, is just this kind of person. Having mastered the art of Public Relations and strategic new business development in key markets such as New York, Los Angeles and Houston’s entertainment industry, she brings a national perspective to what is trending in all lifestyle brands.
Passionate and result driven, Casandra’s acumen for new business development, branding, event planning, public relations, networking and fashion led her to cultivate a national network numbering over 2000 key connections with industry influencers, stylists, celebrities and top tier media relationships. An innovative strategist, while serving as Business Development Director to designer David Hall Hodges in New York she was able to increase brand recognition and market share by 80% through strategic A-List celebrity product placement and market driven business plans.
As a previous owner of a nationally recognized luxury fashion boutique and frequent on air style consultant, Casandra is experienced in discovering new brands and making them accessible. Her innate creativity and targeted product placement led to a diverse range of stylist clients from E! Entertainment, Friends, American Idol (UK), Port Charles and General Hospital.
Casandra’s inexhaustible energy extends to Charity fundraising and previous positions on the Board of Directors at The Art Institute, Fashion Group International member and Calabasas Chamber of Commerce member. But it is her love of LA’s entertainment industry that has led to her most ambitious and successful undertaking to date, the launch of RCW Media Group. Whether it’s re-positioning a luxury brand, launching a new product, finding sponsors, creating marketing campaigns, event management or providing PR services Casandra’s innovative and effective messaging is always beyond extraordinary. Representing all things Red Carpet Worthy is not just a passion, it’s a lifestyle.
Brandy Curry-Smith – VP of Brand Partnerships
Joshua Pinkay – Account Manager
Joshua is originally from New Orleans and made the transition to Los Angeles in 2010 to pursue a career in the fashion industry. He completed his studies in Fashion Marketing and Management from the Art Institute of CA – Hollywood and used his degree to manage a footwear startup for a Japanese holding company. His professional background ranges from apparel & footwear brand management, fashion show production, trade show operations, and content writing. He also contributes as a correspondent & editor for various media outlets throughout Los Angeles, including managing an online radio talk show called Cameo Live. Joshua uses his media & marketing skills to create quality subject matter that is most certainly “red carpet worthy”.
Becky Ajuonuma – Junior Publicist + Market Research Coordinator
Becky assists the RCW team with all aspects of client accounts including branding, line sheet & product development, showroom presentations, product placement, presentations, press releases and other documents.
Prior to joining us, she worked and gained communications experience in the Finance, Fashion, Event planning, and Community non-profit sectors. She has done everything from Social Media content management and research to Marketing consultancy, Public affairs outreach, and Client relations. Originally from Lagos, Nigeria, she ventured to the States for college and earned her bachelor’s degree (Honors) from Calvin College (Grand Rapids, MI.) where she majored in Organizational communications.
Becky brings an abundance of energy, dedication, and passion into she does and a combination of her personality and experiences allow her to be a creative communicator. As a driven public relations and social media enthusiast who aims to bring a strategic, positive, and detail-oriented mindset, Becky sees no better place to further her career in communications than at an establishment that represents all things Red Carpet Worthy.