The Awards Race is ON…

It’s the new year and that means the awards race has commenced. All those eligible for the covenant Oscars award are getting ready to be Red Carpet Worthy with the help of PR.

It wasn’t until 1990 when the campaigning for the Oscars became an expensive endeavor of cocktail parties, screenings, and ad campaigns to gain “buzz,” said Mark Pinkert of ScottFeinberg.com. The “buzz” is a tool for the stars and studios to increase their publicity by generating more interest for people to go see their movie(s). Besides the cocktail parties, many studios contract the lead actor(s) in their movie by having them travel around to various cities to promote it. Some actors even pay for their own advertisements to improve their chances of winning. For example, Actress Melissa Leo paid for her own advertisements for her performance in “Fighter,” and won!

Melissa Leo’s Ad for the 2011 Oscars. We do not own the copyright for this image.

The Oscars campaigning has even encouraged prominent PR firms to recruit  campaign managers for the award season. Many of the firms, even the more notorious companies, participant in the campaigning for the Academy awards, such as 42 West and Ginsberg/Libby. Some of the top campaign managers are Tony Angellotti, Melody Korenbrot, Karen Fried, Jeff Sanderson, and a few others. They all have experience working with major film studios and gained their skill by working under past Oscar campaign publicists.

The Oscar race has become such an event that the Academy of Motion Pictures Art and Sciences had to enact a few rules in 2012 to protect the integrity of the awards and maintain the Oscars’ reputation.

Scott Feinberg, an awards analysis, has  predicted who he thought the nominees were going to be for 2015 Oscars before they had been officially announced early this week. As you read the list below, think to yourself about which film and actor really pops in your head and why.

Best Picture:

  • Boyhood
  • Birdman
  • Selma
  • The Imitation Game
  • Whiplash
  • Theory of Everything
  • The Grand Budapest Hotel
  • Foxcatcher
  • Nightcrawler
  • Unbroken

Best Director

  • Richard Linklater
  • Alejandro G. Inarritu
  • Ava DuVernay
  • Morten Tyldum
  • Damien Chazelle

Best Actor

  • Eddie Redmayne
  • Michael Keaton
  • Benedict Cumberbatch
  • David Oyelowo
  • Jake Gyllenhaal

Best Actress

  • Julianne Moore
  • Felicity Jones
  • Rosamund Pike
  • Reese Witherspoon
  • Jennifer Aniston

Best Supporting Actor

  • J.K. Simmons
  • Ethan Hawke
  • Edward Norton
  • Mark Ruffalo
  • Robert Duvall

Best Supporting Actress

  • Patricia Arquette
  • Meryl Streep
  • Emma Stone
  • Keira Knightley
  • Jessica Chastain

Best Adapted Screenplay

  • The Imitation Game
  • The Theory of Everything
  • Gone Girl
  • Wild
  • American Sniper

Best Original Screenplay

  • Boyhood
  • Birdman
  • Whiplash
  • Selma
  • The Grand Budapest Hotel

Best Animated Feature

  • The LEGO Movie
  • How to Train Your Dragon 2
  • Big Hero 6
  • The Boxtrolls
  • The Tale of Princess Kaguya

Best Documentary Feature

  • Citizenfour
  • Life Itself
  • Keep on Keepin’ On
  • Virunga
  • Last Days in Vietnam

Best Foreign Language Film

  • Ida
  • Wild Tales
  • Force Majeure
  • Leviathan
  • Tangerines

Best Cinematography

  • Birdman
  • Interstellar
  • Unbroken
  • Mr. Turner
  • Nightcrawler

Best Costumer Design

  • Into the Woods
  • Maleficent
  • Mr. Turner
  • The Grand Budapest Hotel
  • The Immigrant

Best Film Editing

  • Boyhood
  • Birdman
  • Whiplash
  • Foxcatcher
  • The Imitation Game

Best Makeup and Hairstyling

  • Maleficent
  • Foxcatcher
  • The Grand Budapest Hotel

Best Original Score

  • The Imitation Game
  • The Theory of Everything
  • Unbroken
  • Gone Girl
  • Interstellar

Best Original Song

  • “Lost Stars” Begin Again
  • “Everything Is Awesome” The LEGO Movie
  • “Glory” Selma
  • “Yellow Flicker Beat” The Hunger Games: Mockingjay – Part 1
  • “I’m Not Gonna Miss You” Glen Campbell: I’ll Be Me

Best Production Design

  • Into the Woods – Dennis Gassner
  • Birdman – Kevin Thompson
  • Interstellar – Nathan Crowley
  • The Imitation Game – Maria Djurkovic
  • The Grand Budapest Hotel

Best Sound Editing

  • Interstellar
  • Unbroken
  • Guardians of the Galazy
  • Whiplash
  • The Hobbit: The Battle of Five Armies

Best Sound Mixing

  • Into the Woods
  • Interstellar
  • Unbroken
  • Whiplash
  • Guardians of the Galaxy

Best Visual Effects

  • Interstellar
  • Dawn of the Planet of the Apes
  • Guardians of the Galaxy
  • Transformers: Age of Extinction
  • The Hobbit: The Battle of the Five Armies

Can’t wait to see who wins because they were Red Carpet Worthy!

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